Frequently Asked Questions
Understanding Our Design Services
What is the difference between a Web Designer and a Web Developer?
Our studio specializes in Website (“Web”) Design. A Web Designer focuses on the visual aspects and user experience of a website. They create layouts, color schemes, and interactive elements to ensure the site is aesthetically pleasing and user-friendly.
A Web Developer takes these designs and turns them into a fully functional website using coding languages like HTML, CSS, and JavaScript. While designers craft the look and feel, developers build the structure and functionality. In short, designers make it look good, and developers make it work.
What We Do vs. What We Don’t
Our studio specializes in website design, not advanced web development. Our work is focused on Squarespace websites and its built-in features.
What We Do (Web Design – Our Expertise)
Customizing and styling Squarespace websites
Structuring page layouts, branding, and user experience
Optimizing for mobile and desktop views
Creating graphics, choosing fonts, and refining aesthetics
Setting up built-in Squarespace features
What We Don’t Do (Advanced Development – Requires a Web Developer)
Custom coding beyond Squarespace’s built-in tools
API integrations or third-party software requiring development
Custom web applications or databases
Full eCommerce customization outside of Squarespace’s native features
We do work with a trusted web developer for projects requiring advanced functionality. If you need something beyond Squarespace’s capabilities, reach out! We’ll discuss your needs and guide you to the best solution.
What is the difference between a Graphic Designer and a Graphic Artist?
Our studio specializes in Graphic Design. A Graphic Designer is primarily concerned with creating visual content for branding, marketing, and communication purposes. They work on projects like logos, advertisements, and website graphics, ensuring the visuals align with the brand’s message. In contrast, a Graphic Artist creates original, usually hand-draw, artwork from scratch. While graphic designers focus on visual communication and branding, graphic artists emphasize creative expression and artistic concepts. The end result of a graphic artist's work is unique, original artwork that showcases creative expression. While graphic designers focus on visual communication and branding, graphic artists emphasize creative expression and artistic concepts.
What Services we offer in-house…
Web Designs & Graphic Designs: As web and graphic designers, our primary focus is on creating visual designs that effectively communicate messages. We craft the look and feel of your brand or project, working on websites, logos, marketing materials & graphics. Our goal is to ensure your visuals are not only attractive but also clearly convey your message or story to your audience, like a visual storyteller. Think of us as the architects and interior decorators of your online and offline spaces, creating designs that capture attention and leave a lasting impression.
What Services we do not offer in-house (but can recommend professionals for)…
Web Developer: A web developer uses coding languages like HTML, CSS, and JavaScript to build functional, seamless websites and enhance the technical aspects of your online presence.
Graphic Artist: A graphic artist creates visual artwork such as paintings, illustrations, and digital art pieces.
What should I consider when hiring a Web & Graphic Designer?
When hiring a Web & Graphic Designer, there are several factors to consider. First, review their portfolio to ensure their design style aligns with your vision for your website. Next, inquire about their experience and expertise in building websites similar to yours. It's also essential to discuss timelines, pricing, and communication preferences upfront to avoid any misunderstandings later on. Lastly, ask for references or client testimonials to get a sense of their track record and customer satisfaction.
How much does it cost to hire a Web & Graphic Designer?
The cost of hiring a Web & Graphic Designer can vary depending on several factors, including the scope of the project, the designer's experience, and the level of customization required. Typically, graphic design services such as logo design or branding projects may be priced on a per-project basis or hourly rate. For web design, costs can range from a few hundred to several thousand dollars. Please visit our Services to review our pricing.
What can you expect when you hire us as your Web Designer?
A Customized Design: Just like how you can design your dream house with an architect, a web designer creates a custom look for your website. They make it unique to you, matching your brand colors, logo, and style preferences.
User-Friendly Layout: Ever visited a website that's confusing to navigate? A web designer ensures your site is easy for visitors to use. They organize everything neatly, making it simple for people to find what they're looking for.
Technical Wizardry: Building a website isn't just about pretty pictures. A web designer knows the importance of your site running smoothly AND looks great on all devices, whether it's a computer, tablet, or phone.
In a nutshell, hiring a web designer gives you a fantastic-looking website that's easy to use and works like a charm. It's like having a beautiful, well-built house on the internet for everyone to visit!
What can you expect when you hire us as your Graphic Designer?
Creative Solutions: Graphic designers are experts in visual communication. They'll work with you to understand your needs and goals, then come up with creative solutions to effectively convey your message or brand identity through design.
Professional Quality: Whether it's designing a logo, brochure, poster, or digital graphic, a graphic designer will deliver high-quality work that reflects positively on your brand. They have the skills and experience to create visually appealing designs that stand out and leave a lasting impression on your audience.
Collaborative Process: Hiring a graphic designer is a collaborative process. They'll listen to your input and feedback, incorporating your ideas while also providing their expertise and recommendations. Communication is key, and they'll keep you informed and involved throughout the design process to ensure the final product meets your expectations.
Overall, when you hire a graphic designer, you can expect professional, creative, and collaborative services that result in visually stunning designs tailored to your specific needs and objectives.
Is it worth it to hire a Web Designer or Graphic Designer?
Of course, we are going to start off by saying YES! To explain further, whether it's worth it to hire a Web or Graphic Designer depends on your specific needs, goals, and budget. Here are some factors to consider:
Professional Quality Websites & Designs: If you need a professional-looking website, hiring a web designer is worth it. We can create a customized design tailored to your brand and target audience, ensuring a positive user experience. Graphic Designers like us bring expertise and skills to the table, ensuring that your design projects are of high quality and effectively communicate your message or brand identity. If you want designs that stand out and make a positive impression on your audience, hiring us as your Graphic Designer can be well worth it.
Brand Identity: Your visual branding plays a significant role in how your audience perceives your business. If you need visual assets such as logos, branding materials, marketing collateral, or digital graphics, hiring us as your Graphic Designer is worth it. Investing in professional graphic design can help establish a strong and consistent brand identity, which can ultimately lead to increased credibility, trust, and recognition.
Customization & Creativity: Graphic Designers like us can bring fresh ideas and creative solutions to your design projects, tailoring them to your specific needs and preferences. Whether you need a logo, marketing materials, or website graphics, a graphic designer can provide custom designs that set you apart from the competition.
Time Savings: Designing and developing a website and/or graphics from scratch can be time-consuming, especially if you lack technical skills. By hiring us for your Web Design & Graphic Design needs, you can save time and focus on other aspects of your business while leaving the design work to the professionals.
Questions about our Policies?
Please visit our Policies page by clicking here.